Hideo Matsushita founded it in 1962. Following the vision, he builds the first genuinely affordable phono cartridge, the AT1, a sound pickup for phonograph records in a small flat in Shinjuku, Tokyo. As the sales increasing, Audio Technica finally moves to a more spacious room to cater for more production capability and starts entering the world market with its pickup in 1969. The company develops its first PCOCC pickup, AT33ML/OCC phono cartridge, in the market. The company starts selling its first microphone, AT-800, only in 1978. Three years later, the company introduces a multi-colored microphones wardrobe set in 7 units of ATM-41 microphones for professional musicians. In 1985, the UniPoint line of ultra-compact microphones was born. Starting from 1990, Audio Technica introduces some large-diaphragm condenser microphones for the realm of the recording studio. AT4033 cardioid microphone was first introduced in 1991, and subsequently, the AT4050 and AT4060 microphones are introduced like a raging fire. The company established its first operation office in Southeast Asia in Singapore in 1996. In 1996, all the company microphones and headphones also made their public appearance 1996 Summer Olympic games that were used for broadcasts. Audio Technica microphones are also used by many artists such as Joe Perry, Aerosmith, etc.

Today, Audio Technica has grown to a highly reputable market player designing critically acclaimed headphones, turntables, and microphones. Some examples of their renowned products include ATH-ANC7b Noise-Cancelling Headphones, AT2020 Condenser Microphones, ATH-M50X, AT-LP120-USB Turntable, ATR-MSR7 Headphones, and many more.

Find out more about Audio-Technica Malaysia products from the category below:
Audio Technica Headphones
Audio Technica In-Ear Monitor
Audio Technica Condenser Microphone
Audio Technica USB Microphone
Audio Technica Drum Microphone